"Marketing Campaign" Monday.com Template

"Marketing Campaign" Monday.com Card Template

Use our "Marketing Campaign" Monday.com card template to help your teams build better, faster.

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Finding the Right Template For Your Team

Selecting the right Monday.com card template is important in building your product and project management workflow. Some teams prefer simple, sparse cards that get to the point, while others prefer complex, documentation-rich cards. Each team is different, and your template should evolve as your team's needs change. With that in mind, we've assembled a library of Monday.com card templates to help your team find what works. Our "Marketing Campaign" template, which you can find below, is a great starting point.

What Does "Right" Look Like?

The right Monday.com card template will match your team's stage, maturity, and purpose. Early in the product development process, your team is likely small and working on proof of concepts, where flexibility and quick pivots are key to success. Your team will likely want the lightest-weight card template possible at this stage, enabling quick iteration without the burden of unnecessary documentation. Your card template will evolve with your team, and as your team grows, so will your processes. Even with team growth, it's important to document as little as possible to maintain agility. The phrase "as little as possible" is intentionally chosen. If you under-document, you will lack a history of your team's work, the decisions you made, and their "why." You don't want to over-document, either. A good barometer for this is to ask yourself, "Is someone going to read what I'm writing?" If the answer is "yes," you're probably on the right track. If the answer is "no" or "not really," you're probably over-documenting. Striking the right balance is key to maintaining your velocity, and selecting the right Monday.com card template can help you stay on the right track.

1

Stage-Appropriate

Ensure your template strikes the right balance between over- and under-documenting.

2

Flexible

Maintain flexibility as your team grows by optimizing for the least documentation possible.

Template

Our "Marketing Campaign" Template

You can copy and paste this Monday.com card template into Monday.com to create your own, or use Magical.pm to generate it with AI.

Marketing Campaign Plan

[Provide a clear and concise description of the campaign goal, including the desired outcome and key objectives.]

Target Audience

[Define the target audience, including demographics, interests, and any relevant segmentation details.]

Key Deliverables

[List the main assets and materials required for the campaign, such as ads, social media posts, landing pages, emails, or videos.]

To-Do:

• [Identify and outline the first actionable task for executing the campaign.]
• [Specify the second actionable task needed for content creation, distribution, or tracking.]
• [...continue listing all relevant tasks...]

Acceptance Criteria:

• [Clearly define the first success condition or expected outcome of the campaign.]
• [Specify the second success condition or expected outcome.]
• [...continue listing all acceptance criteria...]

Good PMs use templates. Great PMs use templates in Magical.pm.Generate "Marketing Campaign" cards with Magical.pm, the AI product management co-pilot.

Example

"Marketing Campaign" Template Example

Here's an example of our Monday.com card template in action.

Marketing Campaign Plan

Launch the "One Ring to Rule Your Home" Smart Home Campaign to promote Middle-earth Smart Hub, positioning it as the ultimate home automation solution. Goal: Increase brand awareness and drive pre-orders by 25%.

Target Audience

• Tech-savvy homeowners seeking AI-powered automation.
• Fantasy fans who appreciate Lord of the Rings aesthetics & branding.
• Smart home early adopters in the 25-45 age range.
• Primarily targeting North America & Europe.

Key Deliverables

• Cinematic launch video featuring Gandalf as a virtual assistant.
• Social media ads (Meta, TikTok, X) showcasing voice-activated commands.
• Email campaign offering exclusive pre-order bonuses.
• Landing page with interactive demos & testimonials.
• Influencer partnerships with tech & fantasy content creators.

To-Do:

• Develop ad creatives & video script.
• Design & build landing page with interactive demos.
• Launch social & email campaigns targeting fantasy & tech audiences.
• Coordinate with influencers & bloggers for product reviews.
• Track engagement & conversion rates, optimizing as needed.

Acceptance Criteria:

• All campaign assets (ads, landing page, emails, videos) are produced & published on schedule.
• Ad creatives and messaging align with brand guidelines and Tolkien-inspired theme.
• Landing page is fully functional, mobile-friendly, and tracks conversions properly.
• Email & ad tracking links work correctly, with no broken CTAs.
• Influencer content is delivered as agreed, with at least three posts or videos published.

Generating Monday.com Cards with Magical.pm

While you can use this template manually in Monday.com, it's also compatible with Magical.pm, our AI card generator. Using Magical.pm, you can instantly turn natural language like "unsink the Titanic" (feeling brave?) into perfectly formatted Monday.com cards. Magical.pm works hand-in-hand with Monday.com. When you generate a card with Magical.pm, it is formatted in markdown, meaning it will perfectly copy into Monday.com, retaining everything from code blocks to headings. Internally, we copy cards from Magical.pm to Monday.com daily, making our workflows significantly faster. This workflow strikes a healthy balance: everything we love about human-generated requirements – the details and context – without the cognitive load and time overhead of perfect formatting, grammar, and writing.

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