[Provide a clear and concise description of the campaign goal, including the desired outcome and key objectives.]
[Define the target audience, including demographics, interests, and any relevant segmentation details.]
[List the main assets and materials required for the campaign, such as ads, social media posts, landing pages, emails, or videos.]
• [Identify and outline the first actionable task for executing the campaign.]
• [Specify the second actionable task needed for content creation, distribution, or tracking.]
• [...continue listing all relevant tasks...]
• [Clearly define the first success condition or expected outcome of the campaign.]
• [Specify the second success condition or expected outcome.]
• [...continue listing all acceptance criteria...]
Launch the "One Ring to Rule Your Home" Smart Home Campaign to promote Middle-earth Smart Hub, positioning it as the ultimate home automation solution. Goal: Increase brand awareness and drive pre-orders by 25%.
• Tech-savvy homeowners seeking AI-powered automation.
• Fantasy fans who appreciate Lord of the Rings aesthetics & branding.
• Smart home early adopters in the 25-45 age range.
• Primarily targeting North America & Europe.
• Cinematic launch video featuring Gandalf as a virtual assistant.
• Social media ads (Meta, TikTok, X) showcasing voice-activated commands.
• Email campaign offering exclusive pre-order bonuses.
• Landing page with interactive demos & testimonials.
• Influencer partnerships with tech & fantasy content creators.
• Develop ad creatives & video script.
• Design & build landing page with interactive demos.
• Launch social & email campaigns targeting fantasy & tech audiences.
• Coordinate with influencers & bloggers for product reviews.
• Track engagement & conversion rates, optimizing as needed.
• All campaign assets (ads, landing page, emails, videos) are produced & published on schedule.
• Ad creatives and messaging align with brand guidelines and Tolkien-inspired theme.
• Landing page is fully functional, mobile-friendly, and tracks conversions properly.
• Email & ad tracking links work correctly, with no broken CTAs.
• Influencer content is delivered as agreed, with at least three posts or videos published.